It's time to dive right in to this week's blog topic, and I promise you won't be disappointed! Previously, we have discussed the essentials of showing livestock, but you may have some additional questions: How are show livestock sought out and sold? How do these animals become so valuable? Well, let me introduce you to the world of livestock marketing.
Even in the early 2000s, livestock producers and buyers alike realized the importance of livestock advertising and promotion. A Cattle Today article states that, "the success or failure of marketing efforts depend greatly on the ability to communicate with customers and potential clients." The article then goes on to discuss various advertising and marketing strategies that may motivate customers to purchase show livestock, and one company based out of Wharton, TX knows how to do just that.
Ranch House Designs (RHD) is a multi-service company offering website design, graphic design, print ad management, social media management, and educational opportunities. According to RHD founder Rachel Cutrer, "(livestock) marketing is a vast field, and our services cover a lot of territory." She adds, "Many businesses, ranches, and organizations are built on passion and tradition; it requires heart, soul, and a lot of hard work." Therefore, marketing strategies make the most of the risks taken trying to 'make it' in the livestock industry.
Besides offering a wide array of marketing services, Ranch House Designs provides livestock educational opportunities for both the experienced and beginner livestock showman. Books, design templates and events are just a few of their educational sources. However, my personal favorite is the Ranch House Designs blog, which can be found on their website. From show day 'prep tips' to life as a farm kid, they cover a variety of topics for any interested reader.
Recently, I read a blog post of their website entitled 10 Reasons Showing Livestock is "Worth It". I highly encourage you to read the entire post by clicking on the picture below. It relates to many livestock show topics I have discussed in previous blog posts.
I hope you enjoyed today's post and checking out Ranch House Designs. And who knows, maybe you even learned a thing or two!
Until we meet again
Sources:
No comments:
Post a Comment